Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms'
6 days ago - By Beet
The promise of using data to bring precision to TV ad planning, coupled with the ability to laser-target ads at specific households, hang like shining incentives around addressable television.
But new research undertaken by a team of sell-side TV companies and intermediary tech suppliers channels' ad buyers concern and confusion.
In this video interview with Beet.TV, Nick Troiano, the CEO of a company which funded the research, explains what is wrong - and how to fix it.
Era Of Addressable was carried out by Forrester for DISH Media, Cadent, Canoe, Comscore, INVIDI...
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