• ‘Next-Gen TV Is Top Priority' Amid Rapid Changes: Mediaocean's Anupam Gupta

    6 days ago - By Beet

    SEATTLE - The omnichannel universe gets more fragmented every year, challenging marketers to reach audiences among a wider variety of media channels. Software platform Mediaocean aims to help advertisers and their agencies manage their campaigns in that more complex environment, having recently acquired 4C Insights to provide more in-depth data analysis.
    “Our vision is to provide the best independent platform for agencies and for advertisers for omnichannel buying,” Anupam Gupta , chief product officer at Mediaocean said in this episode of “Delivering on the Promise of Omnichannel...
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  • Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser

    Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser

    6 days ago - By Beet

    CHICAGO - Omnichannel marketing has become more challenging as viewing habits change, especially amid the disruptions of the coronavirus pandemic. With more people consuming media on smartphones and through connected TVs, marketers must quickly adapt their strategies to reach their most likely customers.
    It's helpful to remember the “Five I's” when it comes to omnichannel marketing, Lance Neuhauser , president of advertising software platform Mediaocean, said in this interview with this episode of “Delivering on the Promise of Omnichannel Advertising,” a Beet.TV series presented by...
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