• Streaming Video Has Bigger Role in Media Mix: Icon Media's Minnie Dimesa

    10 days ago - By Beet

    Advertisers are shifting their media spending to streaming platforms not only to reach audiences, but also to steer them toward the lower parts of the purchase funnel. In that way, connected television resembles digital media with its more immediate performance metrics.
    “Interestingly, we have been working with the streaming television publishers and partners to bring it more and more into a performance play for our clients,” Minnie Dimes a, executive vice president of advanced media and marketing at Icon Media Direct, said in this interview with Beet.TV. “All the media dollars that we...
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