• Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO's Kevin Krim

    10 days ago - By Beet

    Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO.
    The companies on Thursday announced a deal to apply EDO's metrics to Disney's streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers reacted to television campaigns.
    “It's a big move by Disney, who arguably is the 800-pound gorilla in streaming and ad-supported streaming, given that it owns Disney+, Hulu and ESPN+ among its incredible content library,” Kevin...
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