• Apple's IDFA Move Means Fragmentation: Kinesso's Johnson

    8 days ago - By Beet

    SAN FRANCISCO - Apple's decision to rip up the fabric of iPhone ad targeting will force marketers to seek out alternative methods that include closer, more direct relationships with users.
    The tech company is due to change its Identifier for Advertisers , which advertisers use to identify iOS devices so they can deliver customized advertising, to a default opt-in.
    One Forrester analyst expects 70% of iPhone users may decide not to opt in, based on trends seen when iOS' Location Services also began asking for overt sharing permission.
    In this video interview with Beet.TV, Ian Johnson...
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