• H&M's Cool New Collaboration Is Making Skate Aesthetic Accessible

    1 day ago - By Pop Sugar

    Skater style is trendier than ever in 2021, and the best part is that it's women who are dominating the scene this time around. Think back 20 years, and skate aesthetic was a much different landscape - for one, it was machismo that set the style tone, and it was a symbol of extreme sports culture. Back then, iconic skate and streetwear brand No Fear led the way with its wildly popular slogan and graphic T-shirts. Cut to today, and No Fear is back - but this time, the brand is exploring skater style from a women's perspective with its new collaboration with H&M. Cocreated with the all-women...
    Read more ...