• Dentsu's John Lee Tapped by NBCU as Chief Data Officer

    4 days ago - By Beet

    Dentsu's John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company's Global Advertising & Partnerships division.
    The announcement was made today. The news was first reported by the Wall Street Journal.
    Late last year we spoke with Lee about publisher uses of “identifiers” in audience targeting. We have re-published that video and story with today's news.
    Our report from November:
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