• Data-Driven Marketing Boosts Campaign ROI: InStep Health's Dan Wilmer

    1 month ago - By Beet

    Healthcare marketers have more tools to ensure their advertising is reaching patients who are most likely to seek the advice of doctors and pharmacists. Data-driven targeting can help to raise awareness among those consumers and improve the return on investment for the makers of pharmaceuticals and medical devices.
    For InStep Health, the biggest point-of-care media network in the U.S., privacy-compliant patient data provide a competitive advantage to healthcare advertisers that seek to reach high-propensity audiences. The company hosts marketing programs for over-the-counter and...
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