• Video, Augmented Reality Are Key to Engaging Gen Z: Snap's Peter Naylor

    17 days ago - By Beet

    Snapchat got its start as a mobile app for sending photo messages that disappeared after 24 hours, and has since evolved to become a news and entertainment hub that's popular with young adults and teens. Parent company Snap is building out its video programming to give people more reasons to linger in the app, and for advertisers that seek to reach audiences who are less likely to watch traditional television.
    “Marketers continue to love video, and they've come to the conclusion that broadcast and cable television doesn't have a monopoly on video, of course,” Peter Naylor , vice president...
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