• ‘Programmatic Properly': ITV's ‘Planet V' Addressable Platform On Offer To Agencies

    15 days ago - By Beet

    LONDON - Almost a year after it was announced, the addressable advertising platform from the UK's biggest commercial broadcaster is about to go fully live.
    In November 2019, ITV announced Planet V, a platform enabling data-driven buying, optimization and monitoring of ads on ITV Hub , the multi-platform app through which viewers can watch catch-up and live ITV shows.
    Whilst the system has been in the market, it reportedly has not been fully operational.
    In this video interview with Beet.TV editorial advisor Jon Watts, Rhys McLachlan , ITV's director of advanced advertising, says Planet V...
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