• NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

    6 days ago - By Beet

    When you're a peacock whose rainbow wings spread across a wide variety of media channels, ensuring you get the correct assets in place can be a challenge.
    That's why NBCUniversal has announced it will adopt Ad-ID , a kind of “bar code” identifier for advertising, as its standard for managing ad asset in-flow through its One Platform suite.
    Ad-ID was developed and is jointly owned by the American Association of Advertising Agencies and the Association of National Advertisers .
    In this video interview with Beet.TV, NBCUniversal's Brad Epperson explains what is happening.
    A unique code for...
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