• Tubi Delivers Audiences Not Reached by Linear TV: Fox's Marianne Gambelli

    10 days ago - By Beet

    Fox Corp. this year bought video streaming service Tubi to expand its reach outside of linear TV, an acquisition that ended up being exceptionally well timed. Millions of people stuck at home during pandemic lockdowns have had more time to watch video on every screen, including advertising-based video on demand services like Tubi.
    Marianne Gambelli , President of FOX Advertising Sales, sees Tubi as an opportunity for advertisers to reach younger audiences who are hooking up their TVs directly to the internet instead of paying for a cable or satellite subscription.
    “Tubi delivers a younger...
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