• AVOD Media Buys Complement Linear TV: Kantar's Marco Parente

    4 days ago - By Beet

    The growing variety of video channels give viewers more choices than ever before, while challenging mass marketers to devise ways to reach large-scale groups of consumers. Ad-based video-on-demand services provide a way to reach younger audiences that are more elusive to traditional linear TV.
    “There's a lot of value that advertisers have in combining some of their linear TV buys with these AVOD buys,” Marco Parente, senior vice president of product management at market research giant Kantar, said in this interview with Beet.TV. “The audiences that are using AVOD are new and different...
    Read more ...