• Disney Strives To Unify Diverse Data Sets: SVP Nelson

    7 monthes ago - By Beet

    SAN JUAN - Spending $52.4 billion to acquire 21st Century Fox would be pretty transformational by anyone's standards.
    For Disney, the acquisition a year ago added to an already-broad portfolio of assets, and came right as the company was figuring out a direct-to-consumer SVOD strategy and learning to get to grips with a whole new world of advertising capabilities.
    In this Beet Retreat interview with Janus Strategy & Insights president Howard Shimmel for Beet.TV, Disney's SVP, Audience Solutions at Disney Advertising Sales, Laura Nelson, opens up on a big year for the Mouse.
    “Disney, as a...
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