• NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says

    4 days ago - By Beet

    SAN JUAN - It did it once before in an earlier media era, so can cable groups' joint sales group tackle another wave of ad platform fragmentation?
    Operated by Comcast, Charter and Cox Communications, NCC Media launched in 1981 to provide a common way for ad buyers to get on to disparate and disconnected cable, satellite and now telco networks.
    In this Beet Retreat interview with Furious Corp CEO Ashley Swartz for Beet.TV, NCC Media's CEO Nicolle Pangis says: “What NCC did is literally brought together a fragmented industry and became the one place where you could buy across all markets in...
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